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Technical Market Research

Accurate and timely information is essential to any decision making and strategic planning process. TekMark provides focused market research for technology commercialization, new product development, market penetration and other specific programs up to comprehensive market research efforts to support overall strategy development.

Our customized research provides information that is specific to your business, markets, applications, products and technology. A combination of strategic elements facilitate investment decision and long range planning while in-depth, "nuts & bolts" data uncovers new product development and/or sales opportunities that can be immediately put into action for near term results.

Our research activities support a variety of efforts including but not limited to:

  • Traditional business dynamics including market size, market share, forecast, etc.
  • Focused research to determine performance requirements, product positioning and market opportunity for new technology and new product development 
  • Tactical research that identifies new prospects, conducts a focused and pro-active marketing campaign, prioritizes interested prospects, and generates new sales opportunities for increased existing or new market penetration.
  • Technology matching to support internal and outsourced R&D efforts
  • Mergers & Acquisitions due diligence - see Mergers & Acquisitions
  • SWOT analysis and competitive positioning
  • Determination of Customer Buy Decision
  • Qualitative customer, potential customer and other stakeholder research through in-depth phone interviews and surveys
  • Formal and informal ideation/brainstorm sessions, surveys-see Qualitative Research